Only Buziness The Business Model of the Olympic Games: A Deep Dive As an experienced blogger with a keen interest in the business models of major events, I find the Olympic Games to be a fascinating study in global sports and economics. The Olympics are more than just a display of athletic prowess; they are a complex, multi-billion-dollar enterprise with a unique business model that sustains the event and its organizing body, the International Olympic Committee (IOC). Revenue Streams of the Olympic Games 1. Broadcasting Rights : The largest and most significant source of revenue for the Olympics comes from the sale of broadcasting rights. Networks around the world pay hefty sums to secure the exclusive rights to broadcast the Games in their respective regions. For instance, NBC paid over $7.75 billion for the rights to broadcast the Olympics in the United States from 2021 to 2032. The global appeal of the Games, which draws billions of viewers, makes these broadcasti...