Skip to main content

Case Study of Rare Rabbit

Only Buziness

Case Study of Rare Rabbit 



Introduction

Rare Rabbit, launched in 2015 under The House of Rare, has become a $300 million menswear brand by filling a gap in India’s premium fashion market. Unlike mass-market or luxury brands, Rare Rabbit offers European-inspired designs with Indian fits, high-quality fabrics, and an exclusive shopping experience.

How Rare Rabbit Developed Its Identity

1. Unique Design & Quality Focus :-

Inspired by Italian & Scandinavian fashion with clean silhouettes & rich fabrics.

Uses premium materials sourced globally (Turkey, Portugal, India).

Attention to detail , subtle prints, high-quality buttons, and unique textures.

2. Full Control Over the Supply Chain :-

Owns design, manufacturing, and retail, ensuring high quality & cost efficiency.

Unlike brands that rely on third-party suppliers, Rare Rabbit maintains exclusivity & quick production cycles.

3. Smart Retail & Digital Growth:-

Started with exclusive brand outlets to create a premium in-store experience.

Expanded to Myntra, AJIO, Flipkart, and its own website for wider accessibility.

Uses influencer marketing & limited edition drops to maintain exclusivity.

Why Rare Rabbit is Still Successful ?

Balanced Exclusivity & Accessibility 

                                             Offers high-end quality at competitive prices.
Premium Branding 

                                    Creates a luxury feel with aesthetic stores & refined packaging.
Multi-Category Expansion 

                            Grew beyond menswear to footwear, accessories, and women’s fashion (Rareism).

Challenges & The Road Ahead

Competing with global giants like Zara & H&M.
Scaling while maintaining premium positioning.
Adapting to eco-friendly and tech-driven retail trends.

Conclusion

Rare Rabbit’s niche positioning, quality control, and strong brand identity make it a standout in India’s fashion industry. As it expands, its challenge will be to scale without losing exclusivity ,a formula that has fueled its impressive growth so far.

Thank you

Would you choose Rare Rabbit over Zara or H&M? comment me below 

Subscribe for more useful content like this 

Only Buziness

Labels:

Comments

Post a Comment

Popular posts from this blog

How to do market research ? In simple way

  Only Buziness  How to do market research ? In today's competitive business world if you want to be successful market research is compulsory , identifying  you are  customers  is very important, it makes easy to develop a product by targeting  a specific  customers rather than providing to everyone in the market , it also helps to create marketing strategies, not to mention it significantly helps in boost your sales.  In this blog we will let you known how to do market research efficiently   why customer segmentation is important ?  before going to "how" lets dive "why customer segmentation is important" ? -Helps in understanding the customer needs and preferences  -Maximize customer satisfaction and loyalty  -Develop tailored products or services  -Targeted marketing campaigns  By this distinct groups you can create a strong connection with the customers, So lets dive into how to do market research  1. Ide...
Post a Comment
Read more

Why digital marketing is so important ?

Only Buziness Why digital marketing is so important ?  Digital marketing is very crucial in today's world, where every one are into in  it from early in the morning to mid night, in the digital world , which is a gold mine to the marketers , so how  can I say it is a gold mine to the marketers to known it, let's dive into the topic   1. Wider reach and global audience  Where millions and billions of people using the internet daily, which allows the business owners and marketers to reach a wide range of people from different places and time zones rather  than focusing on single location using traditional ways  2. Cost-cutting  For a traditional marketing where we don't how does it reach to the customers, does it even reach the target customers. There is a saying regarding the traditional marketing "spray and pray" . Coming to the digital marketing you can track the reach of the advertisement, cost cutting done through PPC called  pay per ...
Post a Comment
Read more

which are the booming industries in India

Only Buziness which are the booming industries  in India ?  India has several booming industries due to its large and young population, growing middle class, increasing urbanization, and government initiatives. Here are some of the top booming industries in India and the reasons behind their growth:  1. Technology and IT Services - Reason for Growth:  India has become a global hub for IT services and software development. The availability of a large pool of skilled professionals, competitive labor costs, and a strong focus on STEM education contribute to this growth. Additionally, digital transformation across sectors and the rise of startups in areas like artificial intelligence, cloud computing, and cybersecurity are fueling expansion. 2. E-commerce - Reason for Growth :  The rapid increase in internet penetration and smartphone usage has significantly boosted the e-commerce sector. The COVID-19 pandemic further accelerated online shopping trends. Companies li...
Post a Comment
Read more