Skip to main content

Marketing strategy of Redbull

Only Buziness      

Marketing strategy of Redbull




Rdbull being a market leader of the energy drinks, if anyone asks about best marketing brand it has to be redbull because just see ways it markets itself 

 publicity stunts 

The publicity stunts are just insane , Here it majorly attracts the youth with extreme adrenaline  rush stunts one of the example 

A man was launched in a small spacecraft and helium balloon 128,000 feet above the surface of the planet, and he was allowed to free fall from it. The Red Bull Stratos Jump, as it is often called, broke two world records with this stunt:

Producing large-scale feats like the Stratos Jump makes their audience pause and ask, "Whoa, what's that?," as well as, let's be honest, practically everyone else. I HAVE to watch this.

Hosting and supporting events that their target market already frequents constitutes the third component of their strategy. Red Bull will either organize or support an event centered around them, whether it is a music festival, a movie screening, or even extreme cliff diving.

Why is this such a smart move? There is already an audience for them. A group of active people is their target market. They enjoy extreme sports, partying out at music festivals, and trying out new and outrageous stunts.

Red Bull thus appears where they know their intended consumer base frequents.

Consider Coachella as an example. Fans won't want to miss a second of this big music festival, which takes place over two weekends in the desert. That might require giving up a few of hours of sleep.

if you had observed that redbull creates an environment of the crazy things  where the most of the youth get attracted like in racing cars , jumping from the highest point , and other things 

At the staring stage of the redbull this marketing idea helped them to capture the european market 

they had placed empty canes at the most crowded areas in the city which makes the public to see them in dustbin , which created an image in public  of most selling energy drink which automatically increased  sales of the drink  by just placing the canes in the dustbin truly smart . 
                        

                                                                                            Thank you 

Subscribe for more useful content like this 

                                                                                       Only Buziness












Labels:

Comments

Post a Comment

Popular posts from this blog

How to do market research ? In simple way

  Only Buziness  How to do market research ? In today's competitive business world if you want to be successful market research is compulsory , identifying  you are  customers  is very important, it makes easy to develop a product by targeting  a specific  customers rather than providing to everyone in the market , it also helps to create marketing strategies, not to mention it significantly helps in boost your sales.  In this blog we will let you known how to do market research efficiently   why customer segmentation is important ?  before going to "how" lets dive "why customer segmentation is important" ? -Helps in understanding the customer needs and preferences  -Maximize customer satisfaction and loyalty  -Develop tailored products or services  -Targeted marketing campaigns  By this distinct groups you can create a strong connection with the customers, So lets dive into how to do market research  1. Ide...
Post a Comment
Read more

Why digital marketing is so important ?

Only Buziness Why digital marketing is so important ?  Digital marketing is very crucial in today's world, where every one are into in  it from early in the morning to mid night, in the digital world , which is a gold mine to the marketers , so how  can I say it is a gold mine to the marketers to known it, let's dive into the topic   1. Wider reach and global audience  Where millions and billions of people using the internet daily, which allows the business owners and marketers to reach a wide range of people from different places and time zones rather  than focusing on single location using traditional ways  2. Cost-cutting  For a traditional marketing where we don't how does it reach to the customers, does it even reach the target customers. There is a saying regarding the traditional marketing "spray and pray" . Coming to the digital marketing you can track the reach of the advertisement, cost cutting done through PPC called  pay per ...
Post a Comment
Read more

which are the booming industries in India

Only Buziness which are the booming industries  in India ?  India has several booming industries due to its large and young population, growing middle class, increasing urbanization, and government initiatives. Here are some of the top booming industries in India and the reasons behind their growth:  1. Technology and IT Services - Reason for Growth:  India has become a global hub for IT services and software development. The availability of a large pool of skilled professionals, competitive labor costs, and a strong focus on STEM education contribute to this growth. Additionally, digital transformation across sectors and the rise of startups in areas like artificial intelligence, cloud computing, and cybersecurity are fueling expansion. 2. E-commerce - Reason for Growth :  The rapid increase in internet penetration and smartphone usage has significantly boosted the e-commerce sector. The COVID-19 pandemic further accelerated online shopping trends. Companies li...
Post a Comment
Read more